Creating Awareness About Your Brand as a Part of Our Strategy
We prepare a strategy after understanding your website and business goals. We are completely focused on improving traffic, sales, and creating awareness about your brand as a part of our strategy. We start our strategy by understanding the business objectives and build the one that is perfect for your business. SEO will deliver proven results, if you have an expert with you. We build the right and a simple strategy for your business that let you gain huge visitors for your business. Our seo marketing and promotion strategy is built to bring traffic from various sources. We bring organic traffic, social media traffic and referral traffic by promoting your brand on various channels. We create informative content and post them on different sites and directories to gain quality back links for your site and strengthen your ranking on search engine results. We understand that Google will rank the site that abides to 200 plus ranking factors. To rank the web pages of our client, we identify the factors that need to improve on those web pages. We use our experience and knowledge to attain tremendous results. First, we conduct an SEO audit for the entire website and note down its strengths and weakness. We suggest the areas to be improved to rank better and improve ROI in the audit report. In the audit, we check on-page, off-page and technical SEO elements. Undeniably, on-page optimization elements should be included on the web pages to optimize the site and missing on any of the elements would push down the site ranking. Generally, you notice that your competitor site ranking in the top despite of you incorporating the same on-page elements on your site. The only difference between you and your competitor site is that, they have embedded quality back links. The back links bring in more traffic for the website and boost the site ranking including sales.
SEO Marketing and Promotion Strategy of Googlez
On-page Optimization Audit
If the website is alreading existing, then you need to perform SEO audits to identify the missing on-page elements and incorporate them to boost the ranking. In case, if your website is in the design phase, then you can develop site architecture to get traffic from day one of your website going live. And, you can also conduct audit for the website that you are planning to revamp.
Few of the elements that we check include:
Meta titles and description: We check the website to ensure whether or not it is optimized with meta titles and description. If not, we ensure to include the primary keywords in Meta titles and write a concise description about the web page including a call-to-action term.
Check website speed: Our SEO experts check the speed of the website using website speed checker tools. If the website page loading speed is high, then we compress images, remove unnecessary content, and spaces in the code.
Check whether or not the site is responsive: Responsive sites gain good ranking over the non-responsive sites. When your website is not mobile-friendly, then there are high odds of you losing loyal customers. You can either check the source code for “viewport” coding or else conduct mobile friendly test to check whether or not the site is mobile-friendly. If the site is not mobile-friendly, we will suggest the clients to design a website that is compatible to open on all internet connected devices.
Text to code ratio: We check the code to text ratio of the website. If the code is more than text, we will try to add more relevant text on the web pages.
Other checks: We check the colors, images, videos, and website architecture thoroughly and recommend changes to pull in more traffic.
On-Page Optimization - Keyword Research
One of the key reasons for the mars of an SEO strategy is choosing wrong keywords. When you select the right keywords relevant to your business you can pull huge traffic for your website. We use Google keyword planner tool to do keyword research and prepare long-tail keywords to embed in the content. We choose the keywords that have high search volume and competition. We ensure to pick navigational, informative, and commercial keywords and add them at appropriate places on the website. Our expert SEO consultants will conduct keyword research and pull out the relevant and profitable ones for your business.
On-page optimization - Suggestions to be implemented
After adding the keywords to the content, there are a few on-page factors that we implement:
Make the site URL relevant to your business: You need to pick the domain name for the site that is relevant to the business.
Add title tags: When posting any new content on the web page, we ensure to add primary keyword in the title tag to appear on the search engines at the top.
Use header tags: We use h1 to h6 headers tags while writing content to highlight the important concepts.
Add videos and other multi-media elements: We add images, videos, and info graphics to make web pages engaging and reduce the bounce rates.
Add the keywords in the first line of the blog or website content: We add primary keyword in the first paragraph of the website or blog content.
Give anchor text: We add links to the keywords that are linked to other pages on the site to improve crawling process.
Off-page optimization - Add backlinks
Backlinks are the hyperlinks that are given from the other popular websites related to your industry to your website. The quality backlinks will generate huge traffic and leads for your business. We create backlinks for your website from the below sites.
Press Releases: There are many press releases sites where we publish press releases about your business and post regularly and give a URL to your website.
Citations: This is the place where you can add your business name and address. This is perfect for local businesses. When a user searches for your product, this citation will appear. Ensure to use citations and press releases from the beginning of your marketing campaign.
Social media channels: We create social media pages for your business and post latest updates about your business by adding the URL of your website. The audience who want to know more about your products will land on your site, thus results in huge traffic.
Write guest posts: We write guest posts and send to the websites relevant to your industry to publishing. This is an effective way to generate traffic.
Fix broken links: If there are any broken links with 404 errors, we can fix them.
Track the progress using Google analytics
We check the Key Performance Indicators (KPIs) regularly like impressions, page views, traffic from social media, bounce rates, and other factors to track the performance of the marketing strategy.