Process of search engine optimization, marketing and promotion
We at Googlez do not view SEO as a single step. In fact we view it as a complete process that involves various steps. We have a step-wise approach to this process and we always work according to this approach. We do not jump the wagon for any of our clients. Whenever we get a task of optimizing a website we first make a goal of where it should land finally. Generally the clients have the notion that as soon as the SEO solutions are implemented their website will jump to the number one position irrespective of where they are today. So the first step in the process of SEO is to alleviate the unrealistic expectations of the clients and show them the reality. We take the projects in hand only when the clients have understood that there are certain limitations to what they are expecting and that it takes time for the results to show. There are so many processes that are involved in the SEO marketing and promotion process. Just selecting and inducting a few keywords into the content is not the only thing that needs to be done. We are well aware of the various steps involved in the process of SEO and this is the reason that our company process involves all those steps in a meticulous manner to provide you with results that you wanted and expected when you made the decision of investing your money into an SEO company in Delhi, India. We first of all we go in for the analysis of the website; this enables us to have an idea about the various flaws of the website that are preventing it from achieving the success that it deserves. We also make note of the good aspects of the website that do not need to be changed. All this saves us time and energy of going through the over hauling of the entire website. After we have the complete idea about the good and not so good aspects of your website we make sure that we know about the keywords that would help your website get that attention from the potential users. This is an important step and this is the step that is most talked about too. The keywords are the words that the users generally put in the search box of the search engines to find the website that is able to cater to their needs. This step needs a lot of research because it is only the right kind of seo keywords that can help you get the right kind of traffic that will show conversion. Unless there is conversion there will be no profit from people just visiting your website. Though, it does add to a little improvement in your position on the search engine but that too is just temporary. So it is important that there is a thorough research done on the seo keywords that need to be used in the content of the website. This process is carried out by the most experienced and qualified members of the team that have been dealing with the algorithms of the search engines since many years. The next step in the process that is taken up by our company is to carry out the onsite optimization. This is again an important step that helps the website to perform well in front of the user as and when the user clicks on the website. This kind of optimization makes the website faster and allows for an enhanced user experience. Also, it helps to eliminate the issues such as those of duplicate content. The onsite optimization leads to introduction off the relevant content in the website that is going to benefit the users. The loading speed and other such aspects are worked upon that help the search engine to pick up your website when there is a search made for your niche. When a user makes any search they do it with an expectation that they will find the relevant website in the minimum time possible. Getting to your website is only possible if your website contains the relevant content. We make sure that the content of your website is optimized well enough to be useful for the user and to be able to attract the attention of the search engine. All this is enhanced by the use of the Meta description, addition of the landing pages and call to action buttons. The next step is that of link building. Most of the people forget about this step which adds to the authentication of the website and assures the user that they can trust the website more than the rest of the websites that have no links. These links are built with the help of the clients, their testimonials, reviews as well as media. After all these steps are taken in the process of making your website optimized for the search engines we do not rest. In fact, we make sure that the changes that we have applied to your website are proving to be useful and leading to the expected results by analyzing and evaluating the results. This step is a continuous process in itself and continues till the goal is achieved. We do not take any chances with the outcome of our efforts and make changes according to the data gathered after the changes have been applied. Your website’s reputation is one thing that will help you bring quality clients to your website. This is done by the reputation management of your website. we invest a considerable amount of time and energy in making sure that your website is talked about on the social media creating a reputation and brand image that is able to make it a popular brand among all the groups belonging to your niche. We make sure that we take the feedback and concentrate on the users reviews of what is being posted by the website to make it more relevant for the users and thus help you achieve the success that you had aimed for.